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How do authors break through the noise In a publishing landscape more crowded than ever? How do they find readers who will truly connect with their work? Join us for a candid conversation with Maine-based veteran publicist Melissa Gerety about what actually works when it comes to marketing and publicity today—from bookstore events, library talks, and book festivals to social media, TV and radio interviews, newsletters, and podcasts.
We’ll talk honestly about the realities of promoting a book in a saturated market: what authors can realistically do themselves, when it makes sense to hire help, how to build visibility without feeling performative, and why the most effective promotion often comes from genuine connection rather than relentless self-promotion.
Whether you’re preparing to launch your first book or looking for fresh strategies to reach new readers, this discussion will offer practical ideas, insider perspective, and reassurance that there is no one right way to build readership.
Food and beverage will be available for purchase during the event.
ABOUT MELISSA
Melissa Current Gerety is the president and founder of MCG Creates, a marketing and public relations firm helping creative professionals and businesses share their stories with the world. She works with clients across a range of industries with a focus on authors. She works closely with each client to identify and connect with their audiences, build their platforms, and bring their product to a wider audience.
Melissa thrives on finding unique approaches to traditional marketing and public relations ideas, often creating events and opportunities that help her clients stand out. She strongly believes that an effective strategy requires coordinated efforts aimed at achieving--and surpassing--goals.
A graduate of Detroit's Wayne State University, Melissa has more than 30 years of marketing and communications experience in entertainment, retail, real estate, hospitality, government and the non-profit sector.
In her free time you will find her reading, growing her TBR (To Be Read) list, seeking the sun, on a quest for the perfect Old Fashioned and catering to the every whim of her four rescue dogs.